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come into the bowl! Sports Racer hug “Super Bowl” to become the NFL Chinese official short video platform

2020 December 21, deft and professional NFL Football League officially announced that they have reached a depth of content partnerships, deft become professional Football League NFL Chinese official short video platform.

It is understood that, in this partnership, NFL will be fully settled in the form of a matrix account deft platform and release tournament moments, tactical resolution, and other tidbits surrounding the stadium, presents the most comprehensive rugby boutique deft old iron content to them.

In addition, deft with the NFL will try to co-incubation of high-quality people, combining their strengths and resources enabling rugby fans, cheap oakley sunglasses free shipping + form of live football spread cultural content through a short video. The popularity of NFL football to the full range of relevant expertise and cultural events by the deft platform homemade football live broadcasts, but also to give more football fans the opportunity to show their strengths.

(Mr. Big 10-year $ 500 million contract in 2020 Super Bowl MVP Macho Williams)

Deft sports official said: “very fortunate to be able to reach the benchmark event in cooperation with the NFL professional sports league in North America deft as a national-level short video APP, can be combined traffic and user platforms covering the advantage with the NFL in total short video and live content. built football creator hatch, sports, and many other aspects of the community to create a win-win cooperation. For the majority of users to provide better deft and diverse content on the basis of race, but also hope that with the NFL and jointly promote the popularization and development of football in China . “

Richard Young, general manager of NFL China, expressed: “NFL is the North American professional sports league leader, but also the use of science and technology leader in the field of sports, is deft use of technology to create a short video community of innovators, both sides believe that cooperation may be the NFL fans bring better content experience “NFL Chinese media director Jia Hengxuan introduction:” our future content strategy and will serve fans more fused values ​​crowd Z generations, trends and consumer habits we will cooperate with the deft. deep localization of content production and operation, better links to the young audience and the development of a new generation of NFL fan base. “

(The world’s top sports and entertainment event in the grand 2020 Super Bowl in Miami)

This year, deft put into force in the field of sports, action continued. World Footballer of the total global social media fans the first person C Lo settled and become a deft sports spokesperson; deft become the Chinese national women’s volleyball team’s official short video platform, Lang Ping and women’s volleyball national team collective settled; in addition, also deft with CBA, NBA , MLB, Chelsea football club and other top leagues and clubs at home and abroad to achieve cooperation, at the same time, Zhang Jike, Zhang Weili, Marbury, Lavin and other domestic and international top athletes and Zhang Weiping, Han Qiao, Huang, Dong Lu and other well-known sports commentator, the narrator also have settled deft, and in close connection with the short form of live video + content to participate in activities deft content. As of this year, sports deft creators more than 40,000 high-quality sports, sports fans audience over 150 million, the future will try to get through deft sports links sports industry as a whole, in order to maximize the copyrighted content to attract sports fan groups, sports groups to play sports stars + brand sound volume, high-quality sports MCN agencies and KOL for the core creative groups, inside and outside the station continue to meet growing customer demand for sports content consumption.

【quick worker】

As a national-level deft short video APP, deft exceeded 300 million mark in early 2020 the number of active daily users. September, deft complete brand upgrade, oakley sunglasses outlet online version 8.0 product line on the full amount, while updating the brand logo sign, deft Official Slogan is also upgraded to “embrace every kind of life.”

Deft is now the focus of continued force on the sports field, we are committed to building a strong community atmosphere within the sports station, construction of contact for people interested in the sports industry, and promote the development of sports. Sports deft creators more than 40,000 high-quality sports, sports fans audience over 150 million. In the past year in sports by deft more ways to cooperate with domestic and international top events IP, top sports teams and sports celebrities Cooperation in collaboration with the sports industry to do deep bundle, try to create a new event in the social environment to experience short video scene, interactive scenes.

2019, CBA became deft short video official partner with the CBA to work together to create “National Basketball peak season,” so that net red and CBA star players play together, to achieve the collision showdown “grassroots” and occupation. In 2020, deft sports CCTV jointly launched “in the deft and saw not the same as Chinese women’s volleyball team,” live events, as well as women’s volleyball team Lang Ping to join Peter Chan, Gina & middot; SONG Alice and all walks of life and other large coffee and like to play volleyball iron old deft zero distance interaction.

[China] NFL

After more than ten years, it is currently the popularity of NFL rugby in China. Its high-quality brand image, the unique sports charm and the potential development prospects are also recognized by the community. American football originated in the Ivy League, to promote team tactics and strategy, emphasis on communication and mutual respect between players, young players can develop positive self-confidence, courage and tenacity, and other lifelong benefits of quality and values. Up to now there are about more than 50,000 (12 years old) young people regularly participate in organized football training, domestic equipment organized amateur adult league has 80 teams and more than 4,000 players. 2019 season, NFL football related video content player won more than 700 million, an average of more than 32 million video views per week. 2020 54th Super Bowl ratings still higher, short-demand video of over 160 million, there are more than 880 million viewers watched the broadcast of Super Bowl events through different media platforms.

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